WHAT PEOPLE SAY
"Throughout the past four years, Karla has been a volunteer and mentor to our music community by presenting to artists the SHINE ON! workshops and
by serving on several committees to accomplish the projects needed to lift up and promote jazz artists throughout
the Kansas City area."
— Jon McGraw
KC Jazz ALIVE
SHINE ON! MUSIC LLC - CEO
"I'm not in this just for the income, I do this for the outcome."
I’m an independent music artist committed to giving access to high-quality music programs to students and veteran musicians from the underserved communities where I volunteer on a weekly basis, and in the rural communities where I grew up.
For over ten years, I’ve educated hundreds of young, up-and-coming artists and veteran musicians on how to develop their music career to save them time and money but more importantly, how to promote themselves successfully and 'safely' in a digital world.
My goal is to inspire my students, give them the courage to pursue their dreams relentlessly, and provide the insight they need to protect themselves from opportunists in the industry.
Should you have a limited budget, as an official KCAIC Jazz Touring Roster Artist, we can work together to apply for an available grant to help cover the costs for the event! The SHINE ON! Music Business Education Workshop and Outreach Community Concert can be customized to create an amazing event for your organization and the community. Please contact me for a full bio, program details, work samples, and the cost for each program.
SHINE ON! MUSIC BUSINESS EDUCATION WORKSHOP OVERVIEW AND LESSON PLAN
The SHINE ON! Business Education Workshop is for new music artists who may be considering a career in music and for veteran musicians needing help to reignite their careers in a digital world. The workshop will provide a list of low-cost business tools to the artists while also providing a deeper understanding of the music industry and what it really takes to be a successful artist both creatively and professionally in this virtual world.
Educational Workshop Program Option #1
Onsite or Virtual Workshop Available. To cover all material below most workshops are approximately 1.5 hours long
Music Industry Recap
Production and Digital Distribution
Brand & Marketing
Website Inclusion & Exclusion
Digital Press Kit
Cover Songs and Licensing
Master Classes additional in-depth lesson plans are available upon request for an additional cost
How to build a Digital Press Kit
How to build an Email Marketing Campaign
How to create your own Website
How to apply for Grants as an Individual Artist
SHINE ON! OUTREACH COMMUNITY CONCERT
The SHINE On! Outreach Community Concert program gives music artists a real-life experience to motivate them to pursue their musical passion. They will join Karla on stage at an iconic theater to perform in front of a packed house of their family and friends for a grand concert finale! They'll be taught production, marketing, rehearsal, and performance skills while promoting accountability to others, self-esteem, and a sense of belonging.
Learn Performance Skills Program Option #2
The concert will consist of Karla Bauer performing songs from her latest gospel/jazz album, "Everything Must Change" - a Nina Simone tribute with four highly skilled Kansas City jazz musicians accompanying. She will perform for 45 minutes and the students (youth / veteran musicians) will then join her on stage as a backup choir to sing with her for 15 minutes for a grand concert finale!
Music Artist Class Participation - the youth / veteran music artists will create promotional materials, learn how to promote the event, and be given instruction on how to record and live stream the performance.
Music Artist Backup Choir - attend soundcheck, dress rehearsal, and perform vocal selections along with Karla Bauer and her band as part of the grand concert finale
After the Concert Meet & Greet - Karla Bauer, musicians, music artists, parents, and the community